Media buying for our clients on Armenian TV channels, GRP planning, Reach vs CPP optimization. Media buying means negotiations. We have deep expertise in the nuances of researching, negotiating and implementing advertising placement. Our media buyers are experts in all formats — television, radio, print, outdoor, internet — and have contacts in all major media outlets across the nation. We can optimize your campaign and result in savings up to 80% of funds with negotiations, and pinpoint strategic ways to make your budget generate more results. Media buying services include:
• Research of all appropriate media vendors
• Requests of media vendor proposals
• Evaluation of all components
• Negotiation of media rates
• Finalization of the buy
• Post-buy reports