The monitoring department of “PBM MediaTV” is the heart of the agency, dealing with research of ad materials in the market, constant monitoring of new trends and competitions, providing up to date info on how to beat cutting edge competition. The planning and monitoring specialists are very reactive to report the latest analysis of TV channel ratings, rating prediction models of new programming. Our partner in all media planning measurements is the world renowned measurement company GFK in Armenia. The media planners analyze TV programming and target reach to create the most affinitive media plans. Media planning involves real time monitoring of program ratings and fluctuations to report on possible efficient switching or optimization of programming to maintain planned GRP and Reach levels. Our client base includes many international companies who cooperate on media planning.

In sphere of media planning and reports we use the information of a world famous network of company GFK in Armenia
 www.gfk.com

The most important thing after a media planning Professional reports. We are able to do this, we are able to predict the same good results.